Make your website attractive to human beings

Simon Carbery's picture
Submitted by Simon Carbery on Thu, 24/11/2011 - 11:20

There are two species that look at your website: human beings; and Google spiders.

Google’s spiders are the things that crawl across the web looking for what they consider to be important stuff and deciding whether you should be on on page 1 or page 12 million of their search engine. They love things like key words, news, site layout, new content, coding.

Human beings see something completely different in your website. We love attractive and relevant design, short, snappy text, entertainment, information, navigability, film.

So when designing your website or any other online activity, remember you need to be equally visible and attractive to two completely different species: Arachnus Googloptera and homo sapiens.

There are an infinite number of Google spiders. But there are 7 billion people out there, too. Don't neglect them.

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